JW Marriott Marco Island Beach Resort
Marco Island, FL
Where luxury meets bare feet in the sand.
Marco Island is the kind of place that does the work for you — you just have to know where to point the camera. The JW Marriott here sits on one of the most beautiful stretches of Gulf Coast beach in Florida, and our job was simple: make people feel it before they book it.
We spent two days on property capturing everything from golden hour on the private beach to the quiet luxury of the resort’s poolside experience. The brief was family-forward but aspirational — the kind of travel content that speaks to parents who refuse to sacrifice style for kid-friendliness. Spoiler: at the JW Marco Island, they don’t have to.
The content was built around three pillars: the beach experience, the resort amenities, and the feeling of arriving somewhere that takes care of everything so you don’t have to think. Every reel, every still, every b-roll clip was designed to answer one question a traveler might have before booking: what will it actually feel like to be here?
The Work
A glimpse into two clips captured during my stay — each used as the foundation for multiple pieces of creative.
Content delivered within 7 days of shoot. Stills used across resort Instagram, website gallery, and seasonal campaign materials.
“Their mastery of photography, design, and social media — combined with a genuinely fun personality — made our collaboration more pleasure and less work.”
— JW Marriott Marco Island, Marketing Team