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Case Study

Playa Largo Resort & Spa, Key Largo

Key Largo, FL — The Florida Keys

Boutique ResortFamilyWaterfrontAutograph Collection

The Keys don’t need a filter. Neither did this shoot.

The Story

Key Largo has a magic that doesn’t come from anything you can manufacture — it comes from the water. That specific shade of blue-green, the pelicans, the way time feels different the moment you cross Card Sound Road. Playa Largo sits right on the bay and lets all of it in.

This was a family content day, and the brief was to capture what the Florida Keys actually feel like for a family who wants to slow down without shutting it all down. We shot sunrise over the marina, kids in kayaks on the bay, the adults-only pool at that perfect late-afternoon light, and a waterfront dinner that honestly looked too good to eat.

The Keys attract a very specific kind of traveler — someone who’s done the theme parks and the cruise ships and is now looking for something that feels more real. Playa Largo’s content needed to speak directly to that person, and tell them: this is exactly what you’re looking for.

The result was a content library that felt like the Keys themselves: warm, a little wild, and genuinely hard to leave.

Deliverables
2 Short-Form Reels (30–60 sec, vertical, Instagram & TikTok ready)16 High-Resolution Lifestyle StillsMarina, Bay & Pool B-Roll PackageStory Package (5 frames)Organic Social License

The Work

A glimpse into two clips captured during my stay — each used as the foundation for multiple pieces of creative.

Selected Work
Open-air soaking tub overlooking the bay
Charcuterie and wine by the firepit at sunset
Pool with in-water loungers and cabanas
Resort suite bedroom with neutral tones
Beachside bungalow lit up at twilight
Results

Content delivered within 5 days. Stills and reels used across property social channels, email campaigns, and Autograph Collection brand features.

We’ve worked with content creators before, but Steph understood our guests in a way that was immediately clear on screen. She didn’t just capture the resort — she captured the reason people fall in love with the Keys.

Playa Largo Resort & Spa, Marketing

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