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Case Study

The Cape, a Thompson Hotel — Los Cabos

Cabo San Lucas, Baja California Sur, Mexico

LuxuryEditorialAdultsCliffside Resort

Perched above the Sea of Cortez with nowhere to be.

The Story

Los Cabos has two personalities. There’s the loud, celebratory version that everyone knows — and then there’s the version you find when you’re standing on a cliffside terrace at The Cape, watching the Sea of Cortez change color as the sun drops behind the rocks. That’s the version we came to capture.

The Cape is one of the most architecturally striking resorts in Mexico: raw concrete, open-air corridors, infinity pools that dissolve into the Pacific horizon. The brief here was purely editorial — no families, no kids, no morning routines. This was about stillness, design, and the specific kind of luxury that doesn’t announce itself.

We shot over two days: the pools at golden hour, the glass-enclosed restaurant at dusk, the outdoor terraces at sunrise when the light comes in sideways and everything looks like a painting.

The Cape’s visual identity is already strong — our job was to match it and give their team content that could live alongside their own editorial without looking out of place. That’s the standard we held ourselves to on every frame.

Deliverables
2 Short-Form Editorial Reels (30–60 sec, vertical)18 High-Resolution Architectural & Lifestyle StillsPool, Terrace & Ocean B-Roll PackageStory Package (5 frames)Organic Social License

The Work

A glimpse into two clips captured during my stay — each used as the foundation for multiple pieces of creative.

Selected Work
Wine being poured at oceanside dinner
Beach cabanas at sunset with Sea of Cortez waves
Ceviche bowl with fresh herbs
Swimwear and straw hat on geometric tiles
Copper soaking tub in luxury suite
Aerial view of infinity pool and ocean at The Cape
Results

Content delivered within 7 days. Editorial stills incorporated into seasonal campaign, website gallery refresh, and Thompson Hotels brand content library.

The Cape has a very specific aesthetic — minimalist, confident, never try-hard. Steph matched it instinctively. The content felt like it came from inside the brand rather than outside of it.

The Cape Los Cabos, Brand & Communications

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